C. Michael Brae

New Channels of Music Distribution (eBook, ePUB)

Understanding the Distribution Process, Platforms and Alternative Strategies

• Format: ePub

Produktbeschreibung

With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry's evolving distribution system. While paying careful attention to the variables that impact success, the book examines the functionality and components of music distribution, as well as the music industry as a whole while providing insightful strategies for executing marketing, radio, retail campaigns, and much more. Author C. Michael Brae introduces specific methods and strategies for distributing music through out every platform possible through case studies and discussions that help you increase an effective "sell-through" on your music.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 188
• Erscheinungstermin: 20. Juli 2017
• Englisch
• ISBN-13: 9781317300724
• Artikelnr.: 48856389

Autorenporträt

C. Michael Brae is founder, CEO and chairman of Hitman Records, Inc. He has taught business courses at University of California Los Angeles, San Francisco State University, University of the Pacific, Dominican University of California, and LA Film School. He has also conducted music business seminars at SAE.

Inhaltsangabe

Chapter 1: Music Industry Study and Facts
Chapter 2: Music Copyright, Publishing & Licensing
Chapter 3: Manufacturing Processes, Systems, Product Platforms & Music
Production
Chapter 4: Types of Distributors & Indie Distribution Associations
Chapter 5: Distribution Processes
Chapter 6: Distribution Resources
Chapter 7: Alternative Selling and Total Exposure
Chapter 8: Internet Marketing
Chapter 9: Radio
Chapter 10: Promotional Campaigns & Planning
Chapter 11: Company Structure
Chapter 12: Record Label Organization
Chapter 13: International Markets
Appendix 1
Appendix 2
Appendix 3
Appendix 4
Appendix 5
Appendix 6
Appendix 7
Appendix 8
Glossary