Xi Liu

New Consumer Culture in China (eBook, ePUB)

The Flower Market and New Everyday Consumption

• Format: ePub

Produktbeschreibung

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 122
• Erscheinungstermin: 19. Juli 2021
• Englisch
• ISBN-13: 9781000413410
• Artikelnr.: 61775170

Autorenporträt

Xi Liu is an Associate Professor of Marketing in the School of Economics and Management of Tsinghua University. She does research on new consumption culture in China. She teaches qualitative marketing research at the doctoral level, and marketing class at the MBA and undergraduate levels.

Inhaltsangabe

1. Introduction 2. Literature Review 3. Reinvention of the Floral Demand 4. Beyond the New Floral Demand 5. Reinvention of the Flows in Marketing 6. Conclusion. References