New Directions in Campaigns and Elections (eBook, ePUB)

Redaktion: Medvic, Stephen K.

• Format: ePub

Produktbeschreibung

New Directions in Campaigns and Elections is a focused exploration of the latest developments across a comprehensive range of topics for students eager to understand the rapidly changing political environment of the U.S. electoral process.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 336
• Erscheinungstermin: 26. Februar 2011
• Englisch
• ISBN-13: 9781136980527
• Artikelnr.: 42983813

Autorenporträt

Stephen K. Medvic is associate professor of government at Franklin and Marshall College. He is the author of Political Consultants in the U.S. Congressional Elections and the textbook Campaigns and Elections: Players and Processes, as well as co-editor of Shades of Gray: Perspectives on Campaign Ethics.

Inhaltsangabe

1. Election Administration: Setting the Rules of the Game Thad Hall and M.
Kathleen Moore 2. Campaign Finance: Adapting to a Changing Regulatory
Environment David B. Magleby 3. Polling: Innovations in Survey Research
Brian F. Schaffner 4. Campaign Management and Organization: The Use and
Impact of Information and Communication Technology Stephen K. Medvic 5.
Campaign Advertising: Reassessing the Impact of Campaign Ads on Political
Behavior Bryce Corrigan and Ted Brader 6. Voter Mobilization: The
Scientific Investigation of Getting the Electorate to the Polls Robert A.
Jackson 7. Political Parties: The Tensions Between Unified Party Images and
Localism Jeffrey M. Stonecash 8. Interest Groups: Back to Basic Questions
Clyde Wilcox 9. Media: The Complex Interplay of Old and New Forms Diana
Owen 10. Voting Behavior: Traditional Paradigms and Contemporary Challenges
Andrew Dowdle, Pearl K. Ford and Todd G. Shields 11. Congressional
Elections: Why Some Incumbent Candidates Lose Jamie L. Carson and Carrie P.
Eaves 12. Presidential Elections: Campaigning within a Segmented Electorate
Scott D. McClurg and Philip Habel 13. State and Local Elections: The Unique
Character of Sub-National Contests Timothy B. Krebs and Jonathan Winburn
14. Election Reform: What is Expected, and What Results? Todd Donovan and
Shaun Bowler