This book presents a collection of stimulating articles that report some of the freshest and most innovative empirical and conceptual research in arts, heritage, non-profit and social marketing. It was originally published as a special issue of the Journal of Marketing Management.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.