Susan Johnston

New Media, All Media The Intersection of New Technology and Storytelling (eBook, ePUB)

• Format: ePub

Produktbeschreibung

N e w E r a o f D i s t r i b u t i o n a n d C o n s u m p t i o n
People love using social media, smart phones and daily digital rituals. This is now becoming important
part of our education and entertainment. Again regarding the newest and the major apps and devices,
people also like vintage, antique and endless communication tools. All this is due to the fact that nature
of communication has tremendously transformed for the last couple of years. Traditional Telcos, which
has been widely used for two-way interpersonal communication, is continuously facing challenges from
current market entrants which adopt free sites to address different and fast changing consumer needs
and wants.
The society is intrigued and continuously owed by media platforms and past decade devices.
These are the vehicles used to transport information, traditions, facts and fiction shared among different
generations. The beautiful looks of hand written pros, calligraphic ink on paper, tiny photographs-once
crisp, now time-warped, the Mad Men-esque click and clack of typewriter keys had been romantic and
nostalgic antiques are awesome! But for this new consumer generation well conversant with digital media,
Facebook, Twitter, WeChat, Facetime, are now primary means of media communication. promoted by
proper broadband penetration, maturing "social software" and the availability of cheap internet enabled
multimedia devices, these platforms and services are attracting more enthusiastic consumers and drawing
the attention of advertisers, consumer product organizations and enterprises that are employ social media
to reach out to their target customers, create brand loyalty and interact with workers, suppliers and
partners who are far away. The social lights enjoy the blend of the old and the new-digital invites and
hand written thank -you.
When people are communicating using digital devices-they attempt to include humanizing features
as much as possible-voice, video, photos, quotes-features that show the fact that there an individual
behind that status update, that email, that newspaper...not just a monotonous lifeless, lackluster laptop
spewing out social media contents. The largely spread social networking phenomenon shows shifts in
two long-term communication trends. First, there is a shift in the pattern of communication-from
point to point, two way interactions, to many-to-many, collaborative interactions. Secondly, managing
communication environment is changing from Telcos to open internet platform providers, promoted by
improved, affordable technology, open standards, better penetration of broadband services and wireless
communication networks.

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Produktdetails

• Verlag: Susan Johnston
• Erscheinungstermin: 27. November 2023
• Englisch
• ISBN-13: 9780578636047
• Artikelnr.: 72400550

Autorenporträt

A trailblazing badass, Susan Johnston is a pioneer when it comes to bridging the gap between technology and story as well as innovating ideas for the future of media. For over 20 years, Susan has been at work in the film industry both in front and behind the camera. Susan was Knighted for her work in the humanities and arts in 2017, Order of San Martino, Rome. Since 2021, Susan writes articles for Rolling Stone culture division.

Inspired by the idea of interactivity between new technologies and formats for Media and Cinema with global consciousness, Susan gained public awareness by founding the award-winning New Media Film Festival®, since 2009. The festival is the global catalyst for story and technology that honors stories of all ages, cultures, and media.

Aside from being the founder and director of New Media Film Festival®, Susan has taken on other pursuits such as owning and acting as the production/casting manager for award winning film studio, Select Services Films Inc, and the casting agency Susan Johnston Casting since 2000. She has also been the VP Production for Big Vision Studios since 2008.

Film projects Susan has taken on includes co-producing the feature film Dreams Awake and producing the Marvel comic feature Prey: Origin of the Species. She is a member of the Academy of Television, Arts & Sciences (EMMYS), SAG/AFTRA, BMI, The Caucus of New Media, SET Awards Board, and Computer & Animation Society Board, and is a Professor Emeritus of New Media.

A New England native, she worked with the Providence & Rhode Island Film Commissions for over 5 years to build its infrastructure before she relocated to Los Angeles in 2000. Additionally, she developed Context Media Studios International production capabilities as well as garnered funds before Senate Committee hearings to help facilitate the 25% tax incentive for investors of films in Rhode Island.

In 2012, LinkedIn announced she was one of the top 10% of profiles looked at out of 20 million. With over 50,000 subscribed to her monthly newsletter and over 2 million followers across social media, Susan has been touted as a Social Media expert. She has lent her expertise to Los Angeles Social Media Week, IFFS, Jackson Hole Science Conference, Moviola, and A Brasov Romania conference. Additionally, she is proud to have spoken at prestigious conferences such as American Film Market, NAB and NATPE.

Susan's most recent awards incl...