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Essay from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , course: Strategic Retail Marketing, language: English, abstract: Digital technology is an extremely disruptive factor for our modern world and for the way companies operate. The success of social networks, as well as the growing importance of platform businesses and e-commerce, would not be possible without digital technology. But people have already become accustomed to the existence and functioning of social media and amazon as a gigantic marketplace. How will new digital technologies and especially Artificial Intelligence (AI) change retail?
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