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  • Format: ePub

This book discusses strategy and understanding of marketing, marketing communications, and digital marketing. In understanding marketing in today's digital era, it is only natural that the marketing of a business can utilize the internet as a marketing medium. Not only promotional media but marketing as a whole, including maintaining and caring for consumer loyalty. So this book discusses 3 things about the substance of marketing in the digital era, namely:
Marketing | Digital Marketing | Marketing Communication
This book teaches how to understand marketing in a true sense not just to
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Produktbeschreibung
This book discusses strategy and understanding of marketing, marketing communications, and digital marketing. In understanding marketing in today's digital era, it is only natural that the marketing of a business can utilize the internet as a marketing medium. Not only promotional media but marketing as a whole, including maintaining and caring for consumer loyalty. So this book discusses 3 things about the substance of marketing in the digital era, namely:

  1. Marketing
  2. Digital Marketing
  3. Marketing Communication


This book teaches how to understand marketing in a true sense not just to increase sales but how to develop loyalty and build a massive and widespread positioning of a product or business using the internet.

We hope that this book will provide readers with practical knowledge to develop more effective business marketing and increase competitiveness in today's digital era.