entertaining and provocative book that is above all a sincere invitation to free ourselves from our fears and create No Fear organizations based on trust, talent and innovation.' - José Cabrera, Honorary President of Sun Microsystems Ibérica.
'Pilar Jericó has written a necessary, timely and courageous book which reveals the rewards of running a company with free and intelligent people, denouncing management based on fear and threats behind which often lurks incompetence or an inability to lead.' - Tomás Pereda Riaza, Human Resources Director, Hertz de España, S.A.
'Using fear to manage a company is like making soap bubbles. It might resolve a problem today, but when it bursts it will create ten more, all of them more difficult to deal with than the first. This is an interesting book, well written, profound and truly useful. I have got a lot out reading it. I have learned, and it has provided me with food for thought. A great book and a great job, Pilar!' - Pedro Luis Uriarte, President of Economía, Empresa, Estrategia
'Pilar Jericó once again demonstrates her personal and intellectual qualities, tackling with rigour, courage, depth and clarity an issue that has rarely been explored.
Her excellent book will help us to not resign ourselves to the status quo, to talk about and combat fear, and to pursue a NoFear lifestyle both inside and outside the workplace.' - Luis Carlos Collazos, Human Resources Director, Hispasat
'I wholeheartedly recommend this book to anyone looking to live free from fear and to achieve their full potential, both in and out of work'. - Jaime Bonache, Professor of International Human Resource Management in Cranfield School of Management
