Kelly C. Gaggin

Nonprofit Communications (eBook, ePUB)

A Mission-Driven and Human-Centered Approach

• Format: ePub

Produktbeschreibung

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 176
• Erscheinungstermin: 2. April 2024
• Englisch
• ISBN-13: 9781040012857
• Artikelnr.: 69958154

Autorenporträt

Kelly C. Gaggin is a Senior Advisor at Strategic Communications, LLC and is a former Assistant Teaching Professor of Public Relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA.

Inhaltsangabe

1. So, what IS a nonprofit? 2. Why and How Nonprofits Communicate 3. People, People, and More People 4. Let's Get Strategic 5. D.E.E.E.M. 6. I'm Not Crying You're Crying - Storytelling in the Nonprofit Space 7. Getting the Word Out: Optimizing Tactics, and Media Relations 8. NGOs 9. Corporate Social Responsibility 10. Let's Get Real: A Candid Exploration of a Career in Nonprofits