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The founders of the Information Marketing Association and 30 ultra-successful information marketers reveal carefully guarded information on building a highly profitable information marketing business. The 2nd edition offers new cases and success stories, new chapters on social networking and over 40 new ways to make money with information products. The indisputable gurus of the information marketing world have broken ranks. Formerly relegated to the information marketing industry's typical fare of high-priced audio CDs, manuals and courses, once carefully guarded information on building a…mehr
The founders of the Information Marketing Association and 30 ultra-successful information marketers reveal carefully guarded information on building a highly profitable information marketing business. The 2nd edition offers new cases and success stories, new chapters on social networking and over 40 new ways to make money with information products. The indisputable gurus of the information marketing world have broken ranks. Formerly relegated to the information marketing industry's typical fare of high-priced audio CDs, manuals and courses, once carefully guarded information on building a highly profitable information marketing business has been released to the general public in book form. Most info-marketers are lone wolf, small, quiet operators, many with home-based businesses, most with zero or just a few employees, most working only part-time hours, and most netting seven-figure profits. In other words, there is no reason any reader of this book can't do exactly the same thing in just a few short months. Readers create an entirely new business that gives them added income or replaces their current salary entirely. It just takes the information they already know and the simple nine-step formula in this unprecedented book. Time and again, this formula has been proven to work-to the point where most info-marketers have a million-dollar business in just a year.
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Autorenporträt
Dan Kennedy (Phoenix, AZ) is widely acknowledged as the leader in developing the modern information marketing industry. He is chairman emeritus of the Information Marketing Association. Robert Skrob (Tallahassee, FL) is the president of the Information Marketing Association. He has created information products, seminars and newsletters in 32 different industries. Bill Glazer (Towson, MD) is the current chairman of the Information Marketing Association. His business provides advertising tool kits, marketing and training to 47 different retail niches.
Inhaltsangabe
Chapter 1 Six Secret Advantages of Information Marketing Businesses There is no better time to be in the information marketing business Chapter 2 Step Number 1: Identifying a Market Chapter 3 Step Number 2: Creating a Product Chapter 4 Step Number 3: Identifying Potential Customers Chapter 5 Step Number 4: The Marketing Funnel Chapter 6 Step Number 5: Proof and Risk Reversal Chapter 7 Step Number 6: Customers for Life Chapter 8 Step Number 7: Maximizing Your Business's Opportunity Chapter 9 Step Number 8: Building an Information Marketing Business Chapter 10 Step Number 9: Avoiding the Common Info marketing Mistakes Chapter 11 Advanced Info marketing Business Models Chapter 12 Glossary of Info marketing Terms
Chapter 1 Six Secret Advantages of Information Marketing Businesses There is no better time to be in the information marketing business Chapter 2 Step Number 1: Identifying a Market Chapter 3 Step Number 2: Creating a Product Chapter 4 Step Number 3: Identifying Potential Customers Chapter 5 Step Number 4: The Marketing Funnel Chapter 6 Step Number 5: Proof and Risk Reversal Chapter 7 Step Number 6: Customers for Life Chapter 8 Step Number 7: Maximizing Your Business's Opportunity Chapter 9 Step Number 8: Building an Information Marketing Business Chapter 10 Step Number 9: Avoiding the Common Info marketing Mistakes Chapter 11 Advanced Info marketing Business Models Chapter 12 Glossary of Info marketing Terms
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