Online Communication in the Context of Personal, Virtual and Corporate Identity Formation (eBook, ePUB)

Redaktion: Peschke, Lutz; Gürmeric, Can

• Format: ePub

Produktbeschreibung

The implementation of digital media in our today's communication has a strong impact on the media behaviours in the society. In the last decades, great importance is given to the protection of the personality rights in the context of the new media. Since our communication is a media based communication, its impact on the construction of reality affects the normative value pattern of societies. To understand new media as a central aspect of our mediatised world, it has to be located and analysed both in the communicative and normative system. Today, social media is not anymore based on user generated content, but is now turned to a platform for business makers with and in the context of Big Data. This book will discuss the formation of differnt identities as a result of different ways of new media usage. It includes on the one hand online communication between personal and virtual identities. It discuss researches about online identity and online anonymity, Self-presentation strategies by using online dating platforms, the phenomenon of Internet Mothers, as well as the potential of cyberbullying of Snapchat. On the other hand online communication between corporate and new business strategies.It describes and discusses the evolution of television, changes of music consumer habits caused by music on-deman tends, and the impact of social media operations in maintaining brand reputation. This book is located between user generated content and professional applications and regards itself as a contribution to a media discourse in a mediatized and globalized world.

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Produktdetails

• Verlag: BoD - Books on Demand
• Seitenzahl: 172
• Erscheinungstermin: 28. September 2018
• Englisch
• ISBN-13: 9783752893861
• Artikelnr.: 54132199

Autorenporträt

Dr. Dr. Lutz Peschke was graduated in chemistry (Ph.D 1996 at Heidelberg University) and media studies (Ph.D 2018 at Bonn University). He is Assistant Professor in the Department of Communication and Design at Bilkent University and teaches digital cultures and communication studies. Since more than 15 years, he produces and directs science festivals and scientific stage evens in Germany (e.g. IdeenExpo in Hanover and the annual science festival Highlights of Physics) and consults the Federal Ministry of Research and Education as well as the big German science societies like Max-Planck, Helmholtz and the German Physical Society in the subject of science communication. He is engaged in different Erasmus plus projects, e.g. "Let's science: Development and Implementation of Social - Science Training Program for Young Refugees" (2017-2019) and "POWER: Empowerment of Youth on Renewable Energy for Sustainable Societies" (since 2018).