Online Social Networks in Business Frameworks (eBook, PDF)

Redaktion: Rathi, Sudhir Kumar; Rawat, Romil; Gupta, Sangita; Kapoor, Sumit Kumar; Saxena, Rakesh Kumar; Keswani, Bright

• Format: PDF

Produktbeschreibung

This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions.

There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fact that people discover, learn about, follow, and purchase from companies on OSNs. Excellent OSN advertising may help a company achieve amazing success by fostering committed brand supporters and even generating leads and revenue. A type of digital advertising known as social media marketing (SMM) makes use of the strength of well-known social networks to further advertise and establish branding objectives. Nevertheless, it goes beyond simply setting up company accounts and tweeting whenever visitors feel like it. Preserving and improving profiles means posting content that represents the company and draws in the right audience, such as images, videos, articles, and live videos, addressing comments, shares, and likes while keeping an eye on the reputation to create a brand network, and following and interacting with followers, clients, and influencers.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in D ausgeliefert werden.

Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 716
• Erscheinungstermin: 4. September 2024
• Englisch
• ISBN-13: 9781394231119
• Artikelnr.: 71733132

Autorenporträt

Sudhir Kumar Rathi, PhD, has more than 24 years of experience in academics and research and has actively studied the fields of machine and deep learning, computer networks, and cyber security since 2015. He has published seven patents and a number of papers in these areas. Additionally, he has been active in interdisciplinary projects including waste plastic management and waste bagasse utilization. Bright Keswani, PhD, is a professor at Poornima University, Jaipur, India. He has 23 years of experience in teaching, research, and administration and has chaired many national and international conferences and technical sessions in his areas of expertise. In 2015 he founded the Suresh Gyan Vihar University's Journal of Engineering and Technology and on editorial boards and review panels of various journals of international repute. He has published more than 125 papers and received numerous awards. Rakesh Kumar Saxena, PhD, is a professor at the School of Computer Science and Engineering at Poornima University, Jaipur, India. In addition to teaching, he is also working on various research projects funded by World Bank, the All India Council for Technical Education, and the Miistry of Micro, Small & Medium Enterprises and has published more than 37 research papers in various journals. He is a member of the Institution of Engineers India, Institute of Electrical and Electronics Engineers, International Association of Computer Science and Information Technology, and Indian Society for Technical Education. Sumit Kumar Kapoor, PhD, is an associate professor of computer science at Poornima University, Jaipur, India with over 19 years of experience in teaching, research and development, and administration. He serves on the editorial board for two international journals and is a lifetime member of the Electrical Research and Development Association. In addition to his work, he has published ten papers, a patent, and a book. Sangita Gupta, PhD, is a professor at Poornima University, Jaipur, India with 24 years of experience in teaching, research, and administration. Additionally, she serves as a principal investigator for the Government of India at the University of Rajasthan. Throughout her career, she has made significant contributions to academia and research. She has been actively involved in the organization of academic events, has been the convener of numerous national and international conferences and symposiums, and has chaired many national and international conferences and technical sessions. Additionally, she has more than 40 papers in national and international journals and conferences and has authored two books. Romil Rawat attended several research programs and received research grants from the United States, Germany, Italy, and the United Kingdom. He has published several research patents and has chaired several research events. His areas of focus for research include cyber security, Internet of Things, dark web crime analysis and investigation techniques, and tracing illicit anonymous contents pertaining to cyber terrorism and criminal activities.

Inhaltsangabe

Preface xxv
1 Unmasking Social Media Crimes: Types, Trends, and Impact 1
Rijvan Beg, Vivek Bhardwaj, Mukesh Kumar, Prathamesh Muzumdar, Aman Rajput
and Kamal Borana
2 Study on Vulnerability in Online Social Networking: Impact on an
Individual, Community 27
Sukrati Agrawal and Hare Ram Sah
3 Application of Google Lens Clone Using Image Recognition in Enterprise
Environment 47
Sonam Gour
4 An Artificial Intelligence Risk Assessment of a Material Handling System
Using a Cost-Safety Matrix 69
Randhir Singh Baghel and Sudhir Kumar Rathi
5 Sustainable Futures: Navigating Blockchain's Energy Dilemma 85
Anand Rajavat, Vivek Bhardwaj, Navjeet Kaur, Romil Rawat, Anjali Rawat and
Gautam Singh Jadon
6 Role of Online Social Networking in Smart Healthcare 113
Shabnam Kumari and Amit Kumar Tyagi
7 Application and Future Trends in Online Social Networking for the Next
Generation 133
Amit Kumar Tyagi, Richa and Smita Manohar Gaikwad
8 Security and Possible Threats in Today's Online Social Networking
Platforms 159
Amit Kumar Tyagi, Kanchan Naithani and Shrikant Tiwari
9 The Future of Artificial Intelligence and Machine Learning in Online
Social Networking 201
Amit Kumar Tyagi, Ajanthaa Lakkshmanan and Sayed Sayeed Ahmad
10 Future Opportunities Towards Online Social Networking in the Era of
Industry 4.0/5.0 227
Amit Kumar Tyagi and Shabnam Kumari
11 Online Social Networking: Power of Industry 6.0 and Beyond 255
Shabnam Kumari and Amit Kumar Tyagi
12 An Investigation on Detection of Botnets in Online Social Networks 299
P. Nancy, A. Devipriya, K. Anitha, D. Vinod and R. Anto Arockia Rosaline
13 Design and Development of Techniques for Fake Profile Detection in
Online Social Networks 319
R. Anto Arockia Rosaline, D. Vinod, P. Nancy, K. Anitha and A. Devipriya
14 Spammer Detection in Online Social Networks 337
Rahin Batcha R., D. Saravanan, Vijay Ramalingam, T. Ragupathi, Arul Prakash
A., S. Vignesh, Belsam Jeba Ananth M. and K. Arumugam
15 A Review of Various Applications of Internet of Things with Related
Security Issues and Challenges 355
T. Ragupathi, Arul Prakash A., S. Vignesh, Rahin Batcha R., D. Saravanan,
Vijay Ramalingam and K. P. Yuvaraj
16 AGRO-Cloud Model and Smart Algorithm to Increase Crop Yield Prediction
to Improve Agriculture Quality 371
Avdesh Kumar Sharma and Abhishek Singh Rathore
17 OSN in Healthcare Performance View Through Integration 389
Sudhir Kumar Rathi, Nitin Soni and Naresh Mathur
18 Internet-Based Platforms and Trends Towards Online Social Networking 415
Bright Keswani, Sunil Kumar Kushwaha, Savita Shiwani and Neeraj Kumar
Parashar
19 Security and Threat in Online Social Networking 449
Sumit Kumar Kapoor, Kirti Sankhla, Prakhar Agarwal and Sudhir Kumar Rathi
20 Social Media Platform Scraping and Extracting Paradigm 479
Rakesh Kumar Saxena, Sangita Gupta, Anuradha Raheja and Pushp Raj Tripathi
21 Computer-Generated Environment for Virtual Reality and Digital
Information Technologies 503
Sudhir Kumar Rathi, Pritam Prasad Lata and Aakansha Mitawa
22 Online Social Networking: Navigating the Myth and Reality of Friendship
in the Era of Zero Trust 523
Sukrati Agrawal, Neha Agrawal, Rohit Bansal and Anjali Rawat
23 Various Threats and Attacks on Online Social Networks and Their Counter
Measures 551
D. Saravanan, Vijay Ramalingam, T. Ragupathi, Arul Prakash, S. Vignesh,
Rahin Batcha R., Belsam Jeba Ananth M. and Meenakshi
24 Blockchain-Based Decentralized Online Social Networks - Benefits and
Challenges 567
Neha Agrawal, Sukrati Agrawal, Ankit Upadhyay and Hitesh Rawat
25 Integrating TF-IDF Features to Divide Amazon Product Reviews into
Positive and Negative Groups 583
Ankit More, Abhishek Mishra, Prakash Maravi, Prathamesh Muzumdar and
Abhishek Sharma
26 Improved Supervised Classification Model for Automatically Categorizes
of News Articles 599
Nikhil Chaturvedi and Jigyasu Dubey
27 OSN Traits and Vulnerability for Measurement and Analysis 611
Rajat Bhardwaj, Vivek Bhardwaj, Romil Rawat, Hitesh Rawat, Prathamesh
Muzumdar and Kamal Borana
28 Privacy Preservation in Online Social Networks 625
Arul Prakash, S. Vignesh, Rahin Batcha R., D. Saravanan, Vijay Ramalingam,
T. Ragupathi and Meenakshi
29 Machine Learning Techniques for Heart Disease Detection using E-Health
Monitoring System 641
Vijay Ramalingam, T. Ragupathi, Arul Prakash A., S. Vignesh, Rahin Batcha
R. and D. Saravanan
30 A Hybrid Method for Image Encryption Using Lagrange's Interpolation 653
S. Vignesh, Rahin Batcha R., D. Saravanan, Vijay Ramalingam, T. Ragupathi
and Arul Prakash A.
31 Improvement of Underwater Blur Images Using Dark Channel Prior and Fuzzy
Intensification Operator for Better Social Network's Transmission 661
Vijay Kumar Trivedi and Alpesh Soni
About the Editors 681
Index 683