Philipp Herzog

Open and Closed Innovation (eBook, PDF)

Different Cultures for Different Strategies

• Format: PDF

Produktbeschreibung

Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implementation success. Philipp Herzog develops a theoretical framework focusing on differences between Closed and Open Innovation cultures (e.g. NIH syndrome). Based on a multi-respondent survey among R&D employees in the chemical industry, he provides empirical evidence for many of the hypothesized differences in innovation culture. The 2nd revised edition has been completely reviewed and updated.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Gabler Verlag
• Seitenzahl: 265
• Erscheinungstermin: 22. Januar 2011
• Englisch
• ISBN-13: 9783834961655
• Artikelnr.: 43854717

Autorenporträt

Dr. Philipp Herzog wrote his dissertation under the supervision of Prof. Dr. Jens Leker at the Institute of Business Administration, University of Muenster (Germany). He works as an entrepreneur in the US solar industry.

Inhaltsangabe

Innovation and the Open Innovation concept
Impact of innovation culture on innovation success
Special requirements of innovation culture in Open Innovation settings
Open Innovation culture and evidence from the chemical industry
Theoretical and managerial implications