Open Innovation (eBook, PDF)

Academic and Practical Perspectives on the Journey from Idea to Market
Redaktion: Markman, Arthur B.

• Format: PDF

Produktbeschreibung

The traditional structures of business and the workplace have changed drastically in recent years. In response, companies have continuously worked to improve their ability to generate new ideas and bring them to market by removing the common constraints on the processes of innovation. This movement of open innovation in the workforce necessitates improvements in the arenas of idea generation, evaluation, funding, and the presentation of these ideas to the marketplace in new and exciting ways. Edited by Arthur B. Markman, Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market brings together the latest scholarship on these elements with tried-and-true stories of successful applications in real-world settings. Authors explore a variety of new methods for improving idea development and processes, making this book an invaluable resource for readers as they learn how to create a supportive ecosystem for their employees and co-workers.

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Produktdetails

• Verlag: Oxford University Press
• Seitenzahl: 232
• Erscheinungstermin: 13. Mai 2016
• Englisch
• ISBN-13: 9780199374458
• Artikelnr.: 48795538

Autorenporträt

Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at The University of Texas - Austin, and Founding Director of the Program in the Human Dimensions of Organizations. Dr. Markman has written over 150 scholarly papers on topics including reasoning, decision making, motivation, and categorization. He has served as executive editor of the journal Cognitive Science as well as executive officer of the Cognitive Science Society. Dr. Markman brings insights from cognitive science to a wider audience through his blogs at Psychology Today and Fast Company as well as his radio show and podcast Two Guys on Your Head.

Inhaltsangabe

* Chapter 1: The Process of Open Innovation
* Arthur B. Markman
* Chapter 2: Open Innovation Through Strategic Design-by-Analogy
* Katherine Fu and Christian Schunn
* Chapter 3: Getting the Most Out of Brainstorming Groups
* Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and
Abraham Carmeli
* Chapter 4: Applying the Creative Problem Solving Process to Open
Innovation
* Wayne Fisher
* Chapter 5: Opportunity Thinking - Seeing Clearly the Elephant in the
Room
* Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue
* Chapter 6: Better, Faster, Safer and Cheaper: USAA Roof Inspections
with Pole Cam
* Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco
* Chapter 7: An Open Invitation to Open Innovation: Guidelines for the
Leadership of Open Innovation Processes
* Diana Rus, Barbara Wisse, and Eric F. Rietzschel
* Chapter 8: Innovation Cells: Company Beachheads in Technology
Universities
* Felix Cardenas, Tony Davila, and Daniel Oyon
* Chapter 9: Building an Innovation Coral Reef: The Austin Technology
Incubator Case Study
* Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca
Lorenzini, and Arthur B. Markman