Jim Fredrick

Opening Weekend (eBook, ePUB)

An Insider's Look at Marketing Hollywood's Hits and Flops

• Format: ePub

Produktbeschreibung

Coming soon, the firsthand account of a studio insider's adventures in movie marketing

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Produktdetails

• Verlag: Princeton University Press
• Erscheinungstermin: 7. Oktober 2024
• Englisch
• ISBN-13: 9781496853394
• Artikelnr.: 72269996

Autorenporträt

Jim Fredrick is a trailer editor, studio marketing executive, and film professor. He was president of marketing at Castle Rock Entertainment (1990-1997); senior vice president of creative advertising at Warner Bros. (1997-2008); and executive vice president of marketing at Sony Screen Gems (2008-2010). He founded Jim Fredrick Motion Picture Marketing in 2011 and is a tenured professor of entertainment marketing at Dodge College of Film and Media Arts at Chapman University, the fourth-ranked film school in the country.