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Essay from the year 2008 in the subject Business economics - Operations Research, grade: 1,1, Leeds Metropolitan University, course: Business Management, language: English, abstract: Principle Healthcare (PHC) is based in Skipton, North Yorkshire and was founded 6 years ago by a team of healthcare industry professionals. They specialise in the manufacture of multi-vitamins and supplements for all ages. Their vision is to create, “A healthcare business which could make a real difference.” By closely following this PHC are able to cater to all different age groups and ailments. The vision is reflected in the company’s name, Principle; it was chosen as the perfect name to describe the nature of the business (Principle Healthcare website, 2008). Main competitors to PHC are Brunel Healthcare, who offers a range of products almost identical to PHC. They supply to supermarkets such as Tesco, Sainsbury’s, Somerfield, Co-operative and Superdrug.