Eric Yanfei Zhao

Optimal Distinctiveness (eBook, PDF)

A New Agenda for the Study of Competitive Positioning of Organizations and Markets

• Format: PDF

Produktbeschreibung

Optimal distinctiveness - being both 'similar to' and 'different from' peers - is an important imperative of organizational life and represents a common research question of organizational scholars across various disciplinary domains such as strategy, organization theory, entrepreneurship, and international business. This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship, based on which an orienting framework is proposed to stress the highly contextualized and dynamic nature of optimal distinctiveness. The orienting framework provides several powerful and unique angles for understanding organizations' competitive positioning in various types of markets, for applying optimal distinctiveness research to different levels of analysis, and for nurturing a more cross-disciplinary and mutually generative conversation on optimal distinctiveness theory.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 30. April 2022
• Englisch
• ISBN-13: 9781108997782
• Artikelnr.: 66182493

Inhaltsangabe

1. Optimal Distinctiveness Theory in Organization Studies; 2. The
Historical Grounding of Optimal Distinctiveness Research; 3. An Orienting
Framework for Macro Research on Optimal Distinctiveness; 4. Expanding the
Scope: How the Optimal Distinctiveness Framework Can Bring New Insights
into Multiple Research Streams; 5. Zooming In: How the Optimal
Distinctiveness Framework Informs Studies of Organizations' Competitive
Positioning; 6. Zooming Out: How the Optimal Distinctiveness Framework
Informs Studies of Market Category Dynamics; 7 Conclusion.