Gowri Vijayan

Organic Food Certification and Marketing Strategies (eBook, PDF)

• Format: PDF

Produktbeschreibung

Organic certification is a certification process for producers of organic food and other products. Certification of any product acknowledges that its production has been done according to organic production standards. The production standards vary from country to country, based on their certifying bodies, but the general concept remain the same. Marketing strategies are based on the needs of the business. Planning of market strategy for organic farming in India requires a clear understanding of the present conditions of the industry. Strategies are based on selection of product, type of market, recognition of consumer needs, industry characteristics, price, marketing channels and promotional strategies. In the Indian context, the absence of a stable domestic market for organic food makes it necessary to concentrate on market confirmation/establishment. It is thereby essential to understand the present situation of the market, its preferences, competition, replacements and entry barriers among other issues.

Produktdetails

• Verlag: AGRIHORTICO
• Erscheinungstermin: 8. März 2019
• Englisch
• ISBN-13: 9788832535624
• Artikelnr.: 55431260

Autorenporträt

Gowri Vijayan is a Horticulture graduate with a post graduate degree in Agribusiness management. She is currently pursuing her doctoral research on Sustainable Operations Management with a prominent International University. Crop production techniques, marketing of agricultural products and supply chain designing are some of her major areas of expertise. Writing is her passion and she publishes her work on agribusiness and horticulture through agrihortico.com, a leading portal in agribusiness and horticulture knowledge dissemination services.