Renata Fox, John Fox

Organizational Discourse (eBook, PDF)

A Language-Ideology-Power Perspective

• Format: PDF

Produktbeschreibung

This work supplies a concrete definition of Corporate Public Discourse, an idea that has always lacked true character. It explores how leading corporations use their own special language to define their cultures. The authors take this language, once considered a mere embellishment of speech, and use it to explore the inner workings of world-renowned organizations. This book bridges the gap between organizational studies and linguistics by analyzing the communications of today's top companies. The book describes a weekly Saturday morning meeting at Wal-Mart, evaluates IBM's commitment to success, and looks into the social role of high-caliber CEOs. Broken into seven parts, including management, media, and analysis, the study efficiently frames the importance of corporate communication.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 240
• Altersempfehlung: ab 7 Jahre
• Erscheinungstermin: 30. Oktober 2004
• Englisch
• ISBN-13: 9780313053757
• Artikelnr.: 37832487

Autorenporträt

RENATA FOX is Associate Professor at the University of Rijeka, Croatia, where she teaches English, German, and Business Communication.

JOHN FOX holds a doctoral degree in communication and media and has taught English at a number of universities.

Inhaltsangabe

Foreword Acknowledgments Introduction Defining a Research Perspective The
Corporation Corporate Public Discourse Corporate Ideology CPD's
Nomenclature Capital Corporate Management The Corporate Management
Discourse Community A Disclosure of Power A Disclosure of Leadership A
Disclosure of Social Position Media od CPD Writing Media and Audiences
Quantitative Analysis Five CPD Default Genres Five Corporate Web-Pages
Specific Research Perspectives The Corporate Metaphor Globalization Gender
The CEO's Media Interview Promotionalization of CPD Postscript Adjourning
the Exploration Glossary Sources of Text Samples Bibliography Subject Index
Author Index