Historically, efforts to understand how organizations acquire, manage and use legitimacy have applied insights from institutional theory, resource dependence theory, organizational ecology and stakeholder theory, but the field has remained fragmented, despite the profound implications of achieving legitimacy for ensuring organizational stability, survival and sustainability through access to capital, resources and business opportunities, as well as problem solving, performance measurement and stakeholder support. Presenting case studies of successful initiatives, the book addresses:
· How organizational legitimacy is defined and measured· How organizations achieve legitimacy and how they acquire resources· How different stakeholders (e.g., consumers, investors, employees) make legitimacy judgments and resource allocation decisions· Whether audiences in the same socio-cultural context arrive at shared legitimacy judgments with regard to a focal organization
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