Dennis W. Tafoya

Organizations in the Face of Crisis (eBook, PDF)

Managing the Brand and Stakeholders

• Format: PDF

Produktbeschreibung

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

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Produktdetails

• Verlag: Palgrave Macmillan US
• Seitenzahl: 183
• Erscheinungstermin: 20. März 2013
• Englisch
• ISBN-13: 9781137313973
• Artikelnr.: 38279829

Autorenporträt

Dennis W. Tafoya is the president of CompCite, Inc.

Inhaltsangabe

PART I: THE ORGANIZATION, THE BRAND AND THE ORGANIZATION'S STAKEHOLDERS 1. Acknowledging the Relationship between an Organization, its Stakeholders and Brand 2. The Nature of Organization, Brand and Stakeholder Dynamics: When Problems Set the Stage for a Crisis 3. Stakeholders, the Stakeholder Network and the Brand Network: How the Stakeholder Network Effects Crisis Management Efforts PART II: STRATEGY AND THE EMERGENT CRISIS 4. Understanding the Nature of a Crisis: Why it has the potential to Effect an Organization, its Stakeholders and the Brand 5. The Emerging Crisis and the Phenomenon of the Stakeholder Swarm: Stakeholder Influence on Network Equilibrium, Brand Attractiveness and Crisis Management Efforts 6. Managing the Brand Trauma (that accompanies a brand crisis) PART III: IMPLEMENTING THE STRATEGY 7. Building a Crisis Management and Recovery Plan 8. The Emergence of a Crisis in Complex Adaptive Systems - the Organization, its Brand, Stakeholders and the Future