Tobias Huth

Organizing Cross-Functional New Product Development Projects (eBook, PDF)

The Phase-Specific Effects of Organizational Antecedents

• Format: PDF

Produktbeschreibung

Companies are looking for better ways to develop innovative products. In this regard, cross-functional teams (CFTs) are considered to be a key success factor. However, previous research indicates that the use of CFTs does not automatically lead to successful innovation. It appears that the employment of CFTs has to be implemented as systematically as well as other organizational activities. On the basis of a survey conducted with 133 project managers, Tobias Huth presents an empirical analysis of the organizational success drivers of new cross-functional product development projects. The investigated antecedents are distinguished by organic and mechanistic designs as well as boundary spanning activities. New territory is entered by applying a phase-specific perspective. It is shown that certain antecedents (e.g. participative decision-making, top management support) should be permanently employed, while others (e.g. steering committees, central budgets) should be managed dynamically. Teams are advised to adopt a dynamic blend of flexibility and discipline while constantly interacting with external sources inside the organization.

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Produktdetails

• Verlag: Gabler Verlag
• Seitenzahl: 185
• Erscheinungstermin: 6. März 2008
• Englisch
• ISBN-13: 9783834996428
• Artikelnr.: 37400395

Autorenporträt

Dr. Tobias Huth promovierte bei Prof. Dr. Joachim Büschken am Lehrstuhl für Marketing und Absatzwirtschaft an der Katholischen Universität Eichstätt-Ingolstadt. Er ist als Manager Business Evaluation bei der BASF AG in Ludwigshafen tätig.

Inhaltsangabe

Cross-Functional Teams in New Product Development.- Theoretical Framework for the Phase-specific Effects of Organizational Antecedents in Cross-Functional New Product Development.- Research Methodology and Results.- Discussion.- References.