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This 1922 volume seeks to explain the Freudian theory of the unconscious to a lay audience, albeit with a characteristically American practical, "can-do" spin. Chapters include "Behind the Scenes with a Human Mind," "Libido and the Dominant Wish," "Application to Everyday Life," and "The New Psychology in Advertising and Selling.

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This 1922 volume seeks to explain the Freudian theory of the unconscious to a lay audience, albeit with a characteristically American practical, "can-do" spin. Chapters include "Behind the Scenes with a Human Mind," "Libido and the Dominant Wish," "Application to Everyday Life," and "The New Psychology in Advertising and Selling.

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