Kaihan Krippendorff

Outthink the Competition (eBook, ePUB)

How Innovative Companies and Strategists See Options Others Ignore

• Format: ePub

Produktbeschreibung

Fast Company blogger, NYU Professor and former McKinsey consultant, Kaihan Krippendorff, profiles the next generation business strategists: the "Outthinkers" and reveals the secrets to how they drive innovation and create competitive advantages in business.

Every domain - war, science, business - evolves through periods of radical change, revolutions. Such times divide us into "Thinkers" and "Outthinkers." Outthinkers step outside of the accepted paradigms in which thinkers operate. They act differently because they see the world differently.

In business, Outthinkers are entrepreneurs and corporate leaders who follow a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Technological change is accelerating, the nature of business competition is shifting, and during such revolutions, Outthinkers beat traditionalists.

The second edition of Outthink the Competition explores new stories of breakthrough companies such as PillPack, Flatiron Heath, and Lemonade Insurance along with updates on well-known disruptors like Google, Netflix, and Aldi. These companies' stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include:

• The 8Ps Framework: Eight Dimensions of Innovation
• The Outthinker Playbook: 5 Stratagems used by leading companies
• Develop a culture of creativity and innovation
• Learn a process to keep good ideas and experiments flowing

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Produktdetails

• Verlag: Grey Rock Publishing
• Seitenzahl: 566
• Erscheinungstermin: 13. Mai 2022
• Englisch
• ISBN-13: 9781737253112
• Artikelnr.: 66782798

Autorenporträt

Kaihan Krippendorff has made a commitment to helping organizations and individuals thrive in today's era of fast-paced disruptive technological change. He began his career with McKinsey & Company before founding the growth strategy and innovation consulting firm Outthinker, whose growth strategies and innovations have generated over $2.5B in revenue for many of the world's most recognizable companies including BNY Mellon, Citibank, L'Oréal, Microsoft, and Viacom. Kaihan is a best-selling author of five books, most recently the Edison Award nominated, Driving Innovation From Within: A Guide for Internal Entrepreneurs.Recognized by the prestigious Thinkers50 as one of the top management thinkers most likely to shape the future of how organizations are managed and lead, Kaihan founded the Outthinker Strategy Network, an exclusive network of Chief Strategy Officers and executives. He is a trusted advisor to these Strategy Executives, known for facilitating powerful conversations that create strategic clarity and yield actionable ideas for this diverse cross-industry group. Amidst his dizzying schedule of keynote speeches, consulting projects, ongoing research and writing, Kaihan still finds time to teach at business schools throughout the US and internationally (including NYU, FIU, and UA). A regular contributor to Fast Company and other major business media outlets, Kaihan is an advisory board member of multiple national and international companies.

Inhaltsangabe

Acknowledgments ix
PART 1 THE FOUNDATION 1
Chapter 1 Evolution through Revolution 3
Chapter 2 Today's Business Revolution 14
PART 2 THE NEW OUTTHINKER PLAYBOOK 29
Chapter 3 Move Early to the Next Battleground 35
Chapter 4 Coordinate the Uncoordinated 43
Chapter 5 Force Two-Front Battles 54
Chapter 6 Be Good 64
Chapter 7 Create Something Out of Nothing 75
PART 3 THE FIVE HABITS OF OUTTHINKERS 85
Chapter 8 Mental Time Travel 87
Chapter 9 Attacking the Interconnected System 94
Chapter 10 Frame Shifting 100
Chapter 11 A Disruptive Mind-Set 106
Chapter 12 Shaping Perceptions 118
PART 4 APPLY THE OUTTHINKER PROCESS 127
Chapter 13 Step 1: Imagine 131
Chapter 14 Step 2: Dissect 137
Chapter 15 Step 3: Expand 144
Chapter 16 Step 4: Analyze 149
Chapter 17 Step 5: Sell 155
PART 5 REBUILDING THE ORGANIZATION FROM WITHIN 161
Chapter 18 Phase 1: Establish Multiple Points of Differentiation 163
Chapter 19 Phase 2: Create Playbook Asymmetry 173
Chapter 20 Phase 3: Construct an Outthinker Culture 181
Appendix A The Research 193
Appendix B The 36 Stratagems 197
Appendix C Tools 211
Notes 217
Index 225