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This e-book draws on papers presented a the 2006 Corporate Communication Institute Conference at Wroxton College,UK. The aim of the conference was toi lluminate the interest in corporate communication as a strategic function in organizational success;explore the influence of globalization on the corporate communication profession;and to provide a forum for the exchange of ideas and information.The 6 papers chosen for the special issue reflect these objectives as they encompass abroad scope covering issues like corporate slogans in Greater China,the expression of Corporate Social Responsibility,and non-violent stake holder protest in the Niger Delta.…mehr

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Produktbeschreibung
This e-book draws on papers presented a the 2006 Corporate Communication Institute Conference at Wroxton College,UK. The aim of the conference was toi lluminate the interest in corporate communication as a strategic function in organizational success;explore the influence of globalization on the corporate communication profession;and to provide a forum for the exchange of ideas and information.The 6 papers chosen for the special issue reflect these objectives as they encompass abroad scope covering issues like corporate slogans in Greater China,the expression of Corporate Social Responsibility,and non-violent stake holder protest in the Niger Delta.

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