The word "ego" has a Latin origin, and it means "I". The "ego" in the book is referred to as a person's sense of self-esteem or self-importance. The ego becomes inflated when this self-esteem is unrealistic. The ego is balanced when a person has a realistic grasp of his three B's - beliefs, biases, and bullsh*t. In this book, you will find out how you get in your own way. And how to get out of it.
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