Carolyn Butler-Madden

Path to Purpose (eBook, ePUB)

How to use cause marketing to build a more meaningful and profitable brand

• Format: ePub

Produktbeschreibung

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems. In Australia's first book on cause marketing, readers will discover: • Why doing good is good for business • The science behind cause marketing • Fourteen real-life examples of world-class cause marketing strategies from Pampers, Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more • A simple six-step methodology to develop and implement a powerful and authentic cause marketing approach for your brand.

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Produktdetails

• Verlag: The Cause Effect Pty Ltd
• Seitenzahl: 208
• Erscheinungstermin: 18. Oktober 2017
• Englisch
• ISBN-13: 9780648087557
• Artikelnr.: 49999416

Autorenporträt

Carolyn Butler-Madden's 30-year international career working with some of the world's best brands forms the backdrop to her most recent venture, Sunday Lunch - a brand consultancy that specialises in cause and purpose-led marketing. Carolyn is passionate about the convergence of marketing and social impact, believing that brands with purpose will dominate the future. Her vision for the future is simple: Brands drive profit through purpose, marketing becomes a force for good.