David Barnett

Patterns in Brand Monitoring (eBook, ePUB)

A Scientific Approach to Brand Protection Analysis

• Format: ePub

Produktbeschreibung

The Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous. With two-thirds of the global population online, brand protection is no longer just an option for corporations.

Patterns in Brand Monitoring considers the ways in which a scientific approach can be applied to the analysis of brand protection data, essential for filtering and prioritizing the results and yielding insights into trends and patterns in infringement activity.

Throughout the book, technical definitions and formulations of key ideas are presented in information boxes and are illustrated by the use of real case studies.

The book is of relevance to stakeholders responsible for brand protection, intellectual property management, marketing or digital services in any organization, and to anyone with a general interest in the industry. It illustrates how an effective analysis approach can build efficiencies into a brand protection program, provide guidance on areas of focus, and demonstrate return on investment.

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Produktdetails

• Verlag: Business Expert Press
• Seitenzahl: 302
• Erscheinungstermin: 20. Januar 2025
• Englisch
• ISBN-13: 9781637427538
• Artikelnr.: 72258432

Autorenporträt

David N. Barnett is an expert online brand protection consultant and analyst. He was born in London in 1976 and is a graduate of the University of Cambridge. He has 20 years' experience in the online brand protection industry, serving clients across a range of sectors and industries. Since 2023 he has been working as Brand Protection Strategist at Stobbs, a brand advisory consultancy and legal service provider. David is an experienced thought leader, with an extensive portfolio of articles and experience of speaking at industry events and is also author of Brand Protection in the Online World, published December 2016.