Allan J. Kimmel

People and Products (eBook, ePUB)

Consumer Behavior and Product Design

• Format: ePub

Produktbeschreibung

By examining the interface between consumer behaviour and new product development, People and Products: Consumer Behaviour and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. This exciting volume is relevant to students of marketing, consumer behaviour, product development, technology, engineering, design and brand management.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 320
• Erscheinungstermin: 5. März 2015
• Englisch
• ISBN-13: 9781317607496
• Artikelnr.: 42508144

Autorenporträt

Allan J. Kimmel is Professor of Marketing at ESCP Europe in Paris, France. He holds MA and PhD degrees in social psychology from Temple University, USA. He has published extensively in the fields of consumer behavior and marketing, including articles in the Journal of Consumer Psychology, Psychology & Marketing, Business Horizons, Journal of Marketing Communications, and European Advances in Consumer Research.

Inhaltsangabe

1.People and Products in an Evolving Marketplace 2.Technology and
Innovation in Everyday Life 3.Consumer Demands and Product Usability
4.Product Design and Aesthetics 5.Consumers as Active Participants in the
Product Design Process 6.The Future of Things