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Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike,…mehr
Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.
People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing".
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Autorenporträt
Peter Fisk is an experienced strategist and marketer, having spent many years working with blue-chip organizations such as American Express and British Airways, Coca Cola, Marks & Spencer, Discovery, Virgin, Microsoft and Vodafone. He is also the best-selling author of Marketing Genius, and founder of The Genius Works, combining writing and speaking with coaching and advising business leaders in the areas of strategy, marketing, customers, brands and innovation.
Inhaltsangabe
Part 1: Rethinking Business Chapter 1: Purpose beyond Profits Making people's lives better Defining an inspiring purpose Turning promises into reality Google and Microsoft Chapter 2: Strategies for Growth Finding markets with sustainable growth Creating differentiation by doing good New business models for a new world Apple and Nokia Chapter 3: Inspiring Leadership Leaders of the new business world Leaders as the catalysts of change What it means personally Patagonia and Timberland Part 2: Reconnecting Business Chapter 4: Conscience Consumers Enabling people to be good The new consumer agenda Segmenting the conscience consumer Coca-Cola and Danone Chapter 5: Sustainable Innovation Social and environmental drivers of innovation Innovating every aspect of business The creative potential of social entrepreneurs Amazon and eBay Chapter 6: Engaging consumers Engaging people through enlightened dialogue Building networks to do more together The "good” consumer experience Marks & Spencer and Wal-Mart Part 3: Releasing Business Chapter 7: Sustainable Operations Working better together Good sourcing, transporting and producing The power of sustainable energy and technology Adidas and Nike Chapter 8: Delivering Performance Certification, labels and sustainable impacts Linking sustainability to business results Managing business performance and reputation News Corporation and Time Warner Chapter 9: Transforming Business Making sustainable change happen Articulating the case for change Managing the implementation Ikea and Interface Chapter 10: Sustainable Futures Leading in the new business world Sustainable innovation and lifestyles Business as a force for positive change Part 4: Resources The People Planet Profit A to Z The People Planet Profit Blueprint The People Planet Profit Directory The People Planet Profit Programme Authors and Contributors
Part 1: Rethinking Business Chapter 1: Purpose beyond Profits Making people's lives better Defining an inspiring purpose Turning promises into reality Google and Microsoft Chapter 2: Strategies for Growth Finding markets with sustainable growth Creating differentiation by doing good New business models for a new world Apple and Nokia Chapter 3: Inspiring Leadership Leaders of the new business world Leaders as the catalysts of change What it means personally Patagonia and Timberland Part 2: Reconnecting Business Chapter 4: Conscience Consumers Enabling people to be good The new consumer agenda Segmenting the conscience consumer Coca-Cola and Danone Chapter 5: Sustainable Innovation Social and environmental drivers of innovation Innovating every aspect of business The creative potential of social entrepreneurs Amazon and eBay Chapter 6: Engaging consumers Engaging people through enlightened dialogue Building networks to do more together The "good” consumer experience Marks & Spencer and Wal-Mart Part 3: Releasing Business Chapter 7: Sustainable Operations Working better together Good sourcing, transporting and producing The power of sustainable energy and technology Adidas and Nike Chapter 8: Delivering Performance Certification, labels and sustainable impacts Linking sustainability to business results Managing business performance and reputation News Corporation and Time Warner Chapter 9: Transforming Business Making sustainable change happen Articulating the case for change Managing the implementation Ikea and Interface Chapter 10: Sustainable Futures Leading in the new business world Sustainable innovation and lifestyles Business as a force for positive change Part 4: Resources The People Planet Profit A to Z The People Planet Profit Blueprint The People Planet Profit Directory The People Planet Profit Programme Authors and Contributors
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