Ted Hart, James M. Greenfield, Sheeraz D. Haji

People to People Fundraising (eBook, ePUB)

Social Networking and Web 2.0 for Charities

• Format: ePub

Produktbeschreibung

Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts. Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: Getting supporters to do more than give Evaluating your Web site Blogs an important development in fundraising The power of celebrity in building communities How to leverage an individual supporter's social network Online marketing to ethnic and special interest communities How to influence single-gift Web donors to become monthly donors The opportunities and challenges of multi-channel marketing Why ePhilanthropy succeeds seven pillars of e-success Connecting with planned gift donors and prospects Buttons and banners on company Web sites Plus much more! Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 240
• Erscheinungstermin: 18. Juni 2008
• Englisch
• ISBN-13: 9780470308592
• Artikelnr.: 37350980

Autorenporträt

Ted Hart, ACFRE, is an Internet and fundraising strategistwith tedhart.com. He has over twenty years of experience incommunications, fundraising, and nonprofit management. He isfounder of the international ePhilanthropy Foundation. James M. Greenfield, ACFRE, FAHP, was a fundraisingprofessional for forty years at five hospitals and threeuniversities. Jim has written and edited eight books on fundraisingmanagement. Sheeraz D. Haji is the President of Convio, Inc., aleading provider of constituent relationship management softwarefor nonprofit organizations and associations. Sheeraz is a widelypublished author and a frequent speakerat industry conferences. Heserves on the boards of Convio, Inc. the Nonprofit TechnologyNetwork (NTEN), Map Buzz, and Mal Warwick Associates.

Inhaltsangabe

Acknowledgments. Introduction. 1. Thales and Natural Causation. 2.
Anaximander Orders the Cosmos. 3. Pythagoras Numbers the Cosmos. 4. Atoms
and the Void. 5. Aristotle and the Birth of Biology. 6. Aristarchus, the
Forgotten Copernicus. 7. Archimedes's Physics. 8. Ibn al-Haitham
Illuminates Vision. 9. Copernicus Moves the Earth. 10. Galileo Discovers
the Skies. 11. Kepler Solves the Planetary Puzzle. 12. Van Leeuwenhoek
Explores the Microcosm. 13. Newton: Gravity and Light. 14. A Breath of
Fresh Air. 15. Humphry Davy, Intoxicated with Discovery. 16. Visionaries of
the Computer. 17. Darwin's Great Truth. 18. A Genius in the Garden. 19.
Mendeleev Charts the Elements. 20. In the Realm of Radioactivity. 21.
Planck's Quantum Leap. 22. Wired on Wireless. 23. Rutherford Dissects the
Atom. 24. Einstein: Matter, Energy, Space, and Time. 25. Wegener Sets the
Continents Adrift. 26. Hubble's Expanding Universe. 27. Out of Africa. 28.
Fermi and the Fire of the Gods. 29. McClintock's Chromosomes. 30. A Bit of
Genius. 31. The Dynamic Duo of DNA. 32. Echoes of Creation. 33. We Are Not
What We Seem. 34. Planetary Pioneers. 35. After Dolly, Life Will Never Be
the Same. References and Further Reading. Index.