How was the underwear bomber able to go through checkpoints in several countries and still be able to board a United States airplane with explosives in his underwear? How does a small group of individuals influence the public's perception of a health care program? Is the way we profile individuals a reaction to our perception of those individuals? Is racism a reaction to our perception of other races? Is it possible to control our perception and consequently our reactions?
The stories in the book are anecdotal and are not offered to prove their truthfulness but to illustrate specific schemes. The individuals mentioned in the book are collectively referred to as perceptors. They are public figures whose perception of life or of other individuals, and the way they inject their ideas and ideologies upon society, often affects the decision making of those around them.
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