Sara Kelly

Personal Branding for Entrepreneurial Journalists and Creative Professionals (eBook, PDF)

• Format: PDF

Produktbeschreibung

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 230
• Erscheinungstermin: 21. April 2017
• Englisch
• ISBN-13: 9781315437569
• Artikelnr.: 48210388

Autorenporträt

Sara Kelly, EdD, is chair of the Department of Journalism, Film and Entertainment Arts at National University in San Diego, where she serves as lead faculty for the BA in Digital Journalism. Kelly also holds an MBA and an MFA. While at NU, she has helmed programs in journalism and strategic communications, as well as the integrated marketing communication specialization of the MBA. Previously, Kelly served as the long-time executive editor of the Philadelphia Weekly and the editor of In Pittsburgh Newsweekly. Her professional publications include Salon, Mother Jones, the New York Times Book Review, Men's Health, Town and Country, and Utne Reader.

Inhaltsangabe

Table of Contents
Chapter 1 1 The Changing Employment Marketplace
Chapter 2 Creativity and Entrepreneurship
Chapter 3 Branding Basics
Chapter 4 Make It Personal
Chapter 5 Your Story and Your Audience
Chapter 6 Claim Your Name
Chapter 7 Create Content
Chapter 8 Distribute Content
Chapter 9 Skills and Techniques
Chapter 10 Measure and Manage Your Brand
Chapter 11 The Branded Life
Resources