Edd C. Applegate

Personalities and Products (eBook, PDF)

A Historical Perspective on Advertising in America

• Format: PDF

Produktbeschreibung

Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 192
• Altersempfehlung: ab 7 Jahre
• Erscheinungstermin: 21. Januar 1998
• Englisch
• ISBN-13: 9780313029943
• Artikelnr.: 68528234

Autorenporträt

EDD APPLEGATE is Professor in the School of Journalism at Middle Tennessee State University. His earlier books include The Ad Men and Women: A Biographical Dictionary of Advertising (Greenwood, 1994), Print and Broadcast Journalism (Praeger, 1996), Literary Journalism: A Biographical Dictionary of Writers and Editors (Greenwood, 1996), and Journalistic Advocates and Muckrakers: Three Centuries of Crusading Writers (1997).

Inhaltsangabe

Preface Advertising in Colonial America The First Advertising Agents How P.
T. Barnum Helped Change the Course of Advertising Advertising Patent
Medicine: The Rise of Lydia Pinkham John Wanamaker and His Influence on
Retail Advertising Albert Lasker and the Lord and Thomas Advertising Agency
Procter & Gamble and Advertising Cleanliness: The First 100 Years The
Springs Cotton Mills Advertising Campaign of the Late 1940s and Early 1950s
Bibliography Index