Perspectives on Purpose (eBook, ePUB)

Leading Voices on Building Brands and Businesses for the Twenty-First Century
Redaktion: Montgomery, Nina

• Format: ePub

Produktbeschreibung

This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing 'purpose'. We'll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry's, amongst others.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 220
• Erscheinungstermin: 14. Februar 2019
• Englisch
• ISBN-13: 9781351173544
• Artikelnr.: 55287882

Autorenporträt

Margarita ('Nina') S. Montgomery is an archaeologist-turned-strategist currently working at IDEO. A PhD candidate at Oxford, she holds a fellowship at TRIPTK and has spoken on organizations and society at Harvard Business School and Oxford's Said Business School, among others. Nina received a BA in Classics from Dartmouth and a master's in Classical Archaeology from Oxford as a Reynolds Scholar.

Inhaltsangabe

Dedication
Acknowledgements
List of Figures
Note on Contributors
Foreword
Jessica Alba and Christopher Gavigan
Founders @ The Honest Co.
Introduction
Nina Montgomery
I. Framing Thoughts on Purpose
1. On the Business Case for Purpose: Friedman
Fink
and the Battle for the Soul of Business
Freya Williams
CEO
North America
Futerra
2. On the New Brand-Consumer Contract: Tectonic Shifts and New Tenets
Sam Hornsby
Founder and CEO
TRIPTK
3. On Ethical Dilemmas and Purpose-led Decision-Making: Do the Right Thing for Whom? Frank Oswald
Lecturer
Columbia University M.S. Strategic Communication Program
4. On Measuring Purpose: From Organizational Commitments to Social Impact
Matthew Quint
Director
Center on Global Brand Leadership
Columbia Business School
5. On How to be a Champion of Purpose
Maryam Banikarim
former CMO
Hyatt
Gannett
NBC Universal
and Univision
II. Building Purpose-led Organizations
From the Inside Out
6. Setting the North Star: Finding Purpose and Building Instinct
Ambika Gautam Pai
Partner
Wolf & Wilhelmine & Heidi Hackemer
Founder
Wolf & Wilhelmine
7. Transforming the Organization: Designing for Purpose and Humanity
Tom Andrews
Founder
TJALeadership and former President of Organizational Transformation Practice
SYPartners
7. Putting Values into Action: Delivering on Purpose by Establishing
Embedding
Enacting
and Expressing Your Values
Alexandra Dimiziani
Co-Founder and Global Managing Partner
TwentyFirstCenturyBrand
9. Activating Living Experiences: Building Brand Relevance by Putting Purpose to Work
Jorge Aguilar
Partner
Prophet
10. Building community: Revolutionizing the Way We Manage Brands
Thomas Ordahl
Chief Strategy Officer
Landor
11. Using Those Strengths for Greater Good: A Social Impact Journey and Toolkit
Corrie Conrad
Vice President
Social Impact & Sustainability
Diversity & Inclusion
Sephora
III. Case Stories on Practicing Purpose
12. VF Corp: The Journey of Becoming a Purpose-led Portfolio
Haley Rushing
Co-Founder and Chief Purposologist
The Purpose Institute & Letitia Webster
Global Vice President
Sustainability and Responsibility
VF Corp.
13. Diageo's Ugly Distilling Company: Distilled with Purpose
Ila Byrne
Innovation Director
Diageo & Ryan Hunter
former Senior Innovation Manager
Diageo
14. Thorn & Wolff Olins: Bringing Clarity to Non-Profit Purpose
Sam Liebeskind
former Strategy Director
Wolff Olins & Sarah Potts
Head of Marketing
Thorn
15. Ben & Jerry's: Continuing to Turn Values into Value through Linked Prosperity
Rob Michalak
Global Director of Social Impact
Ben & Jerry's
Conclusion
Jonathan Jackson
Co-Founder
Blavity & Nieman-Berkman Klein Fellow
Harvard University & leading young voices
Further Reading
Chapter Notes
Index