F. Leslie Smith, David H. Ostroff, John W. Wright

Perspectives on Radio and Television (eBook, PDF)

Telecommunication in the United States

• Format: PDF

Produktbeschreibung

New edition of Harper & Row textbook; basic intro into TV & radio for broadcast communication/mass comm students.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 756
• Erscheinungstermin: 31. Mai 2023
• Englisch
• ISBN-13: 9781000944853
• Artikelnr.: 68124880

Autorenporträt

Smith, F. Leslie; Ostroff, David H.; Wright, John W.

Inhaltsangabe

Contents: Preface. Preview. Part I: Historical Perspective. Radio
Broadcasting: From 1842. Television Broadcasting: From 1884. Cable
Television: From 1949. Other Electronic Mass Media Technologies: From 1948.
Part II: Creative and Informational Perspectives. Production, Programs, and
Performance in Electronic Mass Media. Programming by Electronic Mass Media.
Electronic Mass Media News. Commercials and Other Persuasive Announcements.
Part III: Physical Perspective. Radio Energy. Radio Channels. Television
Channels. Part IV: Legal and Ethical Perspective. Electronic Mass
Communication Law. Regulation of Electronic Mass Media. Electronic Mass
Media and the First Amendment. Ethics and Self-Regulation in Electronic
Mass Media. Part V: Economic Perspective. Sales and Advertising. Audience
Research and Ratings. Local Outlets. Electronic Mass Media Networks.
Careers in Electronic Mass Media. Part VI: Comparative Perspective.
Noncommercial Radio and Television. Foreign National and International
Radio and Television. Corporate Video. Part VII: Sociopsychological
Perspective. Factors in Degree of Impact. Impact. Research and Theory.