Henry J. DeVries

Persuade With a Story! (eBook, ePUB)

How to Attract Clients and Customers With Heroic Storytelling

• Format: ePub

Produktbeschreibung

HUMANS ARE HARDWIRED FOR STORIES

Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street.

~ How you can add persuasion power to presentations

~ Eight great metastories you need to tell

~ The art and science of storytelling

~ Three key characters of persuasive stories: hero, nemesis, and mentor

~ Why you should not be the hero of your own stories

If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Story! is the book for you.

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Produktdetails

• Verlag: Indie Books International
• Erscheinungstermin: 26. Juni 2017
• Englisch
• ISBN-13: 9781947480001
• Artikelnr.: 48769620