Richard M. Perloff

Persuading People To Have Safer Sex (eBook, ePUB)

Applications of Social Science To the Aids Crisis

• Format: ePub

Produktbeschreibung

This volume explores the application of persuasion theory and research to HIV/AIDS prevention, focusing on changing attitudes and behaviors. It is intended for students and scholars applying theory to health or AIDS prevention.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 176
• Erscheinungstermin: 1. November 2000
• Englisch
• ISBN-13: 9781135665432
• Artikelnr.: 38243705

Autorenporträt

Richard M. Perloff

Inhaltsangabe

Contents: Preface. Introduction. Cognitive Foundations of AIDS Prevention
Behavior. Social Psychological and Communication Perspectives on Unsafe
Sex. Culture, Poverty, and AIDS. Applying Persuasion Theories to AIDS
Prevention. AIDS Prevention Campaigns. AIDS Stigma and Persuasion.