William Winston, Jay P Granat

Persuasive Advertising for Entrepreneurs and Small Business Owners (eBook, PDF)

How to Create More Effective Sales Messages

• Format: PDF

Produktbeschreibung

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercialson a workable budget. Jay Granat, an experienced marketing professional and ad man, provides you with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications when implemented strategically, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the mediatelevision, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and othershighlight various prosperous approaches to persuasive advertising.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 208
• Erscheinungstermin: 4. Februar 2014
• Englisch
• ISBN-13: 9781317952954
• Artikelnr.: 40447362

Autorenporträt

Winston, William; Granat, Jay P