Upon encouraging other farmers to try pick-your-own, Megan and Jack ran into the same resistance over and over; most farmers are hesitant to allow the public onto their property, and they don't know how to create a good guest experience. "I searched high and low for resources on how to run a pick-your-own when we started, but there's just nothing out there, which is why I wrote the book," said Megan. "I hope it will help other farmers see the potential in agritourism not only for profitability, but to push the entire local food movement forward by educating the public about regenerative agriculture through the power of fun, immersive experiences on farms.
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