Charles Forceville

Pictorial Metaphor in Advertising (eBook, PDF)

• Format: PDF

Produktbeschreibung

Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 248
• Erscheinungstermin: 22. Januar 2002
• Englisch
• ISBN-13: 9781134663156
• Artikelnr.: 42669810

Autorenporträt

Charles Forceville is Lecturer in the Department of English, also affiliated to the Department of Comparative and Empirical Literature at the Free University in Amsterdam.

Inhaltsangabe

1 Introduction 2 Max Black's interaction theory of metaphor 3 Towards a
theory of pictorial metaphor: Relevant studies 4 Advertising: Word and
image and levels of context 5 Communicator and addressee in the advertising
message: Relevance theory perspectives 6 Pictorial metaphor in
advertisements and billboards: Case studies 7 Individuals' responses to
three IBM billboards: An exploratory experiment 8 Closing remarks