Judy Davis

Pioneering African-American Women in the Advertising Business (eBook, ePUB)

Biographies of MAD Black WOMEN

• Format: ePub

Produktbeschreibung

This revealing book examines the careers of the few African-American women who overcame the institutional sexism and racism of the advertising industry and not only achieved managerial positions in major mainstream firms but also established successful agencies in their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 250
• Erscheinungstermin: 8. Dezember 2016
• Englisch
• ISBN-13: 9781317421665
• Artikelnr.: 47387161

Autorenporträt

Judy Foster Davis is a Professor of Marketing at Eastern Michigan University, USA. Her research interests concern integrated marketing communications (IMC) strategies and policies; historical and multicultural marketing topics and online pedagogy. She is a graduate of Howard University and Michigan State University.

Inhaltsangabe

1. Women and African-Americans in the Advertising Profession: An Historical
Overview of the Industry and People
2. Barbara Gardner Proctor: Unconventional Advertising Pioneer
3. Caroline Robinson Jones: Tenacious Advertising Trailblazer
4. Joel P. Martin: Transformative Artist
5. Carol H. Williams: Marathon Woman
6. African-American Women and Structural Oppression in the Advertising
Industry