D. G. Brian Jones

Pioneers in Marketing (eBook, PDF)

A Collection of Biographical Essays

• Format: PDF

Produktbeschreibung

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biography in the study of marketing thought and lessons drawn from this collection.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 210
• Erscheinungstermin: 21. Dezember 2011
• Englisch
• ISBN-13: 9781136334382
• Artikelnr.: 38245672

Autorenporträt

D.G. Brian Jones is Professor of Marketing at Quinnipiac University, and Editor of the Journal of Historical Research in Marketing. His research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Historical Research in Marketing, Journal of Macromarketing, Marketing Theory, and other publications. He is also co-editor, with Mark Tadajewski, of a three-volume set of readings titled The History of Marketing Thought.

Inhaltsangabe

1. Biography and the History of Marketing Thought 2. Edward David Jones (1870
1944): The First Professor of Marketing 3. Simon Litman (1873
1965): Pioneer in International Marketing 4. Henry Charles Taylor (1873
1969): The Father of Agricultural Marketing 5. Percival White (1887
1970): Marketing Engineer 6. George Burton Hotchkiss (1884
1953): A Pioneer in Advertising 7. Theodore N. Beckman (1895
1973): Mr. Wholesaling 8. David D. Monieson (1927
2008): Philosopher and Pragmatist 9. William R. Davidson (1919
): Mr. Retailing 10. Lessons from Pioneers in Marketing Notes Bibliography Index