William Tyson

Pitch Perfect (eBook, ePUB)

Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders

• Format: ePub

Produktbeschreibung

This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 256
• Erscheinungstermin: 3. Juli 2023
• Englisch
• ISBN-13: 9781000979466
• Artikelnr.: 68369236

Autorenporträt

William Tyson is owner of Morrison & Tyson Communications (MTC), a national media relations firm that serves colleges, universities, policy institutes, and foundations. Much of the company's work focuses on advancing new research and issues of higher education cost, quality, access, and student success. National media also call upon MTC for its expert sources as they develop their stories and report the news. As a leading consultant in communications strategy development and media relations for nearly 30 years, Tyson has worked with the National Survey of Student Engagement; Community College Survey of Student Engagement; National Center for Public Policy and Higher Education in the release of their 50-state report card on higher education, Measuring Up; Ford Foundation International Fellowships Program; Pew Charitable Trusts Early Education project; Institute for Research on Higher Education at the University of Pennsylvania; and The Carnegie Foundation for the Advancement of Teaching. In addition, he has provided national media consulting to well over a hundred colleges and universities. Tyson is a founding board member of the National Survey of Student Engagement and also served on the board of the American Association for Higher Education and as an advisory member to the Institute of Higher Education Policy's Building Engagement and Attainment of Minority Students. Morrison & Tyson Web site: www.morrisonandtyson.com Robert Zemsky

Inhaltsangabe

Acknowledgements Foreword 1. Telling Your Story. Is It a Good Report If
It's Not Read? 2. How Media Works 3. Getting Started. Keeping on Top of the
News 4. Developing a Media Strategy. Prioritizing the Media 5. Presenting
Your Story in Writing 6. Calling the Media 7. Media Sessions 8. Resources
for Contacting Media 9. Presenting New Research Findings 10. When a
Reporter Calls 11. The Media Interview 12. Radio and Television Interviews
13. Opinion Articles 14. Letters to the Editor 15. Speeches 16. Book
Promotion 17. Web 2.0 and Beyond Conclusion Appendix A. Selected Major
Television and Radio Programs That Use Guest Interviews Appendix B.
Canadian Media Appendix C. British Media Index