Place Branding (eBook, ePUB)

Connecting Tourist Experiences to Places
Redaktion: Foroudi, Pantea; Melewar, T C; Dennis, Charles; Mauri, Chiara

• Format: ePub

Produktbeschreibung

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 354
• Erscheinungstermin: 28. November 2019
• Englisch
• ISBN-13: 9781317080640
• Artikelnr.: 58331483

Autorenporträt

Pantea Foroudi is Senior Lecturer in Branding at Middlesex University, London, UK. Chiara Mauri is Professor of Business Economics at LIUC - Universit¿ Carlo Cattaneo, Castellanza, Italy, and Adjunct Professor at Universit¿ Bocconi, Milan, Italy. T C Melewar is Professor of Marketing and Strategy at Middlesex University, London, UK. Charles Dennis is Professor of Consumer Behaviour at Middlesex University, London, UK.

Inhaltsangabe

PART I: INTRODUCTION 1 Place branding: A cross-road between academics of
many disciplines and practitioners 2 Tourisms and Tourists: Where are
People Going? PART II: THE TOURIST EXPERIENCE 3 Visitor's experience and
other drivers of length of stay at a destination 4 Beyond Mountain and
Snow. Holiday experiences in winter mountain destinations 5 Assessment and
measurement of destination image through user-generated content 6
Developing a 'customer based place brand equity - destination branding'
instrument PART III: PLACE BRANDING: A CUSTOMER-BASED VIEW 7 A land for all
season: The Effect of Travelers' Orientation on Awareness, Satisfaction,
Place image, and Travelers' loyalty 8 Exploring the Nation Brand Perception
of Ghana 9 WHISPERING EXPERIENCE: Configuring the Symmetrical and
Asymmetrical Paths to Travellers' Satisfaction and Passion 10 Towards the
development of community commitment based on musical events in the
Dominican Republic PART IV: DESTINATION BRAND MANAGEMENT 11 Rethinking the
nexus of TV series / movies and destination image: Changing perceptions
through sensorial cues and authentic identity of a city 12 TOWARD A
COUNTRY-BRANDING FRAMEWORK: A COMPARATIVE ANALYSIS 13 Web Communication for
Tourist Destination. Analysis of Tourism Websites of the 28 Member States
of the European Community 14 Examining the destination website: A case of
VisitTatarstan 15 Wine and food tourism and place identity: the strategic
role of local networks 16 Moving beyond the 'traditional Kodak moment'?
Examining virtual data collection in place research PART V: CONCLUSIONS 17
Place branding in context:Currentchallenges, global changesand futuretrends