Paul Belleflamme, Nicolas Neysen

Platform Strategies (eBook, ePUB)

A Guidebook for Entrepreneurs in the Platform Economy

• Format: ePub

Produktbeschreibung

Platforms have spread through many industries over the past decade and generated an increasing share of the global economy. This book is a strategic guide to platform-based business models, combining path-breaking insights from academic research with practical guidance and real-world applications of concepts and tools.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 282
• Erscheinungstermin: 10. April 2023
• Englisch
• ISBN-13: 9780429956201
• Artikelnr.: 67454655

Autorenporträt

Paul Belleflamme is professor of economics at UCLouvain. He is the author, with Martin Peitz, of Industrial Organization: Markets and Strategies (2015) and The Economics of Platforms: Concepts and Strategy (2021).

Nicolas Neysen is lecturer in strategy at HEC Liège (University of Liège), where he also leads the Digital Lab. He holds a PhD in Management Sciences and worked for seven years as a consultant for Accenture.

Inhaltsangabe

Part I Value Proposition 1. Understanding and activating network effects 2.
Co-creating value with platform users Part II Value Creation 3. Assessing a
platform's competitive position 4. Launching a platform: The big challenge
Part III Value Capture 5. Monetizing a platform 6. Consolidating and
growing a platform