Peter Morris, Malcolm McDonald

Pocket Guide to Selling Services and Products (eBook, ePUB)

• Format: ePub

Produktbeschreibung

First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 96
• Erscheinungstermin: 23. April 2014
• Englisch
• ISBN-13: 9781317856276
• Artikelnr.: 40831796

Autorenporträt

Malcolm McDonald is Professor of Marketing Planning at the Cranfield School of Management. Peter Morris was Manager of the Media Service Unit at the University of Sussex and now runs his own video production company in Brighton.

Inhaltsangabe

Introduction
The problems associated with selling
Reaching the customer
The interview
Benefit selling
Objectives
Closing the sale.