At the same time, holes remain in contemporary rhetorical theory regarding the concept of the orator. In short, the discipline lacks a clearly defined category to deal with strategic communication by collective entities such as social and political movements.
This work fills both gaps at once. It focuses on polarization as a rhetorical strategy that seeks to create division and solidarity in audiences. In doing so, it establishes and develops new theoretical categories for contemporary rhetoric, updates and refines existing work on polarization as a communicative phenomenon, and illustrates the utility of new concepts by providing a case study involving the tea party network in the United States.
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