Holli A. Semetko, Claes H. De Vreese

Political Campaigning in Referendums (eBook, ePUB)

Framing the Referendum Issue

• Format: ePub

Produktbeschreibung

This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party. The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 240
• Erscheinungstermin: 2. August 2004
• Englisch
• ISBN-13: 9781134272969
• Artikelnr.: 47884940

Autorenporträt

Claes H. Vreese is Assistant Professor and Post-doctoral Research Fellow at the University of Amsterdam, He is currently a Visiting Scholar at the Center for European Studies at Harvard University. Holli A. Semetko, is Vice Provost of International Affairs and Director of the Claus M. Halle Institute for Global Learning, and Professor of Political Science at Emory University, USA.

Inhaltsangabe

Part One: The Importance of Information in Referendums 1. The Dynamics of a
Referendum Campaign 2. The Context of the Campaign Part Two: The Political
Parties' Campaigns 3. The Yes and No Camps Part Three: The Campaign in the
News: Polls, Personalities and the Multi-faceted Issue 4. The Campaign in
the News 5. Elite Framing of the Issue Part Four: Campaign Effects on the
Public 6. Public Understanding of the Referendum Issue 7. Polls, Strategy
News and Political Cynicism 8. Priming Public Evaluations of Political
Leaders