Political Marketing (eBook, ePUB)

Strategic 'Campaign Culture'
Redaktion: Gouliamos, Kostas; Newman, Bruce I.; Theocharous, Antonis

• Format: ePub

Produktbeschreibung

A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider 'culture' as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a 'campaign culture'. Indeed, understanding and adapting a broader 'campaign culture', political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge - sharing activity.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 340
• Erscheinungstermin: 12. November 2013
• Englisch
• ISBN-13: 9781135013363
• Artikelnr.: 40020428

Autorenporträt

Dr. Kostas Gouliamos is elected Vice Rector at the European University Cyprus. He has been appointed Member to the Steering Committee for Higher Education & Research (CDED) of the Council of Europe in Strasbourg/France. He is also a member of the Scientific Advisory Board of the European Social Survey. He is the author and/or editor of many books, chapters and papers, as well as contributor to two World Reports (published by the International Institute of Communication) on issues pertinent to the subjects of media, culture, and communication. He is the editor of the Journal of Critical Studies in Business and Society and Senior Editor of the Journal of Political Marketing. His latest work, The Marketing of War in the Age of Neo-militarism, was published by Routledge Advances in Sociology. Dr. Antonis Theocharous is an Assistant Professor at the Department of Hotel and Tourism Management, School of Management and Economics at the Cyprus University of Technology. He is the national representative of the Program Committee for Social Sciences and Humanities of the EU's 7th Framework Program. Dr. Theocharous has also served as national coordinator for two ESFRI projects: the European Social Survey (ESS) and the Digital Research Infrastructure for the Arts and Humanities (DARIAH). He also acted as a scientific coordinator for more than 30 EU or nationally funded research projects. Dr. Bruce I. Newman is Professor of Marketing and Wicklander Fellow of Business Ethics at DePaul University. Professor Newman was recently a Visiting Scholar at Meiji University in Tokyo, Japan; a William Evans Visiting Fellow at the University of Otago, New Zealand; and a Visiting Scholar in the Department of Political Science at Stanford University and in the Institute of Government at the University of California-Berkeley. He is the founding Editor-in-Chief of the Journal of Political Marketing, and has written several scholarly articles and books on the subject of political marketing, including: The Marketing of the President (1993), The Mass Marketing of Politics: Democracy in an Age of Manufactured Images, Handbook of Political Marketing, and more recently a co-author of A Cross-Cultural Theory of Voter Behavior (Taylor & Francis) and Political Marketing: Theoretical and Strategic Foundations (M. E. Sharpe, 2011).

Inhaltsangabe

Introduction: Political Marketing: Strategic 'campaign culture'; Kostas
Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg. 1. Of
Cynicism, Political Cynisim and Political Marketing; Nicolas Demertzis 2.
Pop-politics: intermingling of politics, mass society and everyday life;
Emmanuel Heretakis 3. Political Marketing and the Politicians' Credibility;
Antónia Cristina Perdigão 4. Cultural Paradigm Contra Political Marketing
or Two Answers to the Same Question; Balázs Kiss 5. Evolving Democracy: A
Memetic Analysis of the Latest Proposal for Constitutional Change in the
Philippines; Violeda A. Umali and Emerson S. Bañez 6. Marketing Politics to
Generation X; Musa Ndlovu 7. Reflections on Engagement in an Evolving
Political Process: Evidence from Aotearoa, the Land of the Long White
Cloud; Phil Harris, Matthew Parackal, Chris Rudd and John Williams 8.
Cultural Context of the Perceptual Fit of Political Parties' Campaign
Slogans: A Polish Case; Wojciech Cwalina and Andrzej Falkowski 9. Trying to
sell the vote: the lottery for raising voters' activity in Bulgarian
parliamentary elections in 2005; Alexander Christov and Boyan Koutevski
10. Crafting the Political Image: a Belgian Case in Perception Politics;
Philippe De Vries and Christ'l De Landtsheer 11. The Role and Influence Of
The Media On Voters' Decisions In Lebanon; Bernard Abou Jaoude, Tarek Azzi,
and Wafica Ghoul 12. Belgian Political Marketing in Context. Researching
the Volatile Electorate; Soetkin Kesteloot, Nicolas Bouteca and Dries
Verlet 13. The Historically Fabricated Croat: An ethnographic investigation
of the effects of heritage consumption upon the individual identity
re-construction of the post civil-war heritage consumer; Dino I. Domic 14.
Aryan Wear and the New White Culture in American Politics; Christopher J.
McKinlay and Jason J. Turner 15. Nationalist Identity and Marketing: The
Vlaams Belang against Turkish Admission to the EU; Mona Moufahim and
Michael Humphreys 16. Boris Yeltsin and Vladimir Putin: a study in
comparative mythopoetics; Richard Tempest 17. The Impact of Webcasting
Local Council Meetings; Lasse Berntzen 18. E-Government and E-Democracy in
Local Greek Government; Prodromos Yannas and Georgios Lappas